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Client
Room Mate Hotels
Solution
Brand identity, prints, merchandising, art exhibitions and product design
Overview
When I arrived at Room Mate Hotels as creative, my mission was to unify design criteria on everything created until that date. I made the first corporate identity manual of the company developing and renewing most of the materials used daily in their hotels worldwide.
For five years I have been creating pieces for magazines and social media, designing products as the amenities line, cobrandings, below the line actions, sub-brand launches, fairs and many other actions have been part of our day-to-day. I have been lucky to have a lot of freedom in Room Mate to improve my creativity skills and have had a variety of fields in which to design and participate. One of my favorite projects has been bringing art to the lobbies. This year we beat our record with more than fourty exhibitions in different hotels of the chain.
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Cuando llegué a Room Mate Hotels como creativo mi objetivo fue unificar criterios entre todo lo creado hasta la fecha. Realicé el primer manual de identidad corporativa de la empresa desarrollando y renovando la mayoría de los materiales que se usan a diario en los hoteles.
Durante cinco años he estado creando gráficas tanto para revistas como redes sociales, diseñando productos como los ameinities que usan a diario cientos de personas en todo el mundo. Cobrandings, acciones below the line, lanzamientos de submarcas, ferias y otras muchas acciones han sido parte de nuestro día a día en la empresa. He tenido mucha suerte por tener una gran libertad a la hora de volverme loco con mis diseños y tener una gran variedad de campos en los que poder diseñar y participar. Uno de mis proyectos favoritos ha sido el llevar arte a las recepciones de los hoteles. Este año hemos batido el record con más de 40 exposiciones entre todos los hoteles de la cadena.
Room Mate Hotels Logo
When I arrived at Room Mate Hotels as creative, my mission was to unify design criteria on everything created until that date. I made the first corporate identity manual of the company developing and renewing most of the materials used daily in their hotels worldwide.
For five years I have been creating pieces for magazines and social media, designing products as the amenities line, cobrandings, below the line actions, sub-brand launches, fairs and many other actions have been part of our day-to-day. I have been lucky to have a lot of freedom in Room Mate to improve my creativity skills and have had a variety of fields in which to design and participate. One of my favorite projects has been bringing art to the lobbies. This year we beat our record with more than fourty exhibitions in different hotels of the chain.
Room Mate Hotels style manual
Room Mate Hotels style manual
Room Mate Hotels magazine publishings
Room Mate Hotels magazine publishings
Room Mate Hotels social media app
Room Mate Hotels social media app
Room Mate Hotels amenities
Room Mate Hotels amenities
Room Mate Hotels merchandising
Room Mate Hotels merchandising
Room Mate Hotels billboard party
Room Mate Hotels billboard party
Room Mate Hotels billboard claim
Room Mate Hotels billboard claim
Room Mate Hotels amenities
Room Mate Hotels amenities
Room Mate Hotels mural
Room Mate Hotels mural