About

I started my career across a wide range of design disciplines. I worked as an Art Director in hospitality and as a freelancer for small businesses, handling their branding and visual design.

My focus completely changed after I completed a UX bootcamp. Since then, I have worked in healthcare, commerce and sustainability, always with the same approach: understand people first, then design around them.

These days, I work on enterprise products that combine sustainability and technology. These projects are usually quite complex, and I love them because the work can really change how organisations function.

I enjoy working with others and bringing energy to my teams. I also mentor junior product designers on ADPList, where I've helped several land their first design roles — giving back what I received early in my own career. I try to live by the same values I use in my design work: staying honest, keeping a sense of curiosity, and making sure I leave things better than I found them.