About

My career started across a wide range of design disciplines — leading visual design as Art Director in the hospitality sector while freelancing in branding, graphic design, advertising and marketing for small businesses.

A UX Bootcamp shifted my focus entirely. Since then I've worked across healthcare, sustainability, and commerce — always with the same approach: understand people first, then design around them.

Today I focus on enterprise products at the intersection of sustainability and technology — places where the complexity is high, the stakes are real, and good design can genuinely change how organisations behave.

I'm a natural collaborator. I bring energy to the teams I work with, and I mentor aspiring designers through ADPList. I believe good work and a good life are not in competition — they feed each other.